I come from a long line of communicators, suppliers, contractors and even a telegraph operator.
All of them have a language very seriously, and when you see how they look in their career, has worked quite well for them.
With this heritage in mind, please forgive me if I also show sensitivity to the effect of language. And 'in my genes!
I suppose if you want a word nerd, it does not hurt that a doctorate at the Annenberg School for Communication at USC.(Sometimes you can even get some football tickets!)
However, I have had great responses to my articles on wimpy win over turnover language I thought I'd deal with other examples of sales and use words to avoid.
Normally you should avoid with this weak-at-the-knees, trembling, ambiguous words and phrases:
I would like ...
Maybe ...
Maybe ...
Maybe ...
Do you have a minute to talk?
I'm not with anythingI?
Replace the positive following combinations:
What we do is ...
What we do ...
What we do ...
I'm sure you'll find ...
Surely ...
Sure ...
This only takes a second ...
I am a strong supporter of the "Try it, you'll like!" Approach to selling, so I invite you to use these words best, every day, put in your presentations.
And then you tell me how you did it, okay?
Dr. Gary S. © Goodman2006
